Simple answer: the truth doesn't sell ads.Sound bite journalism doesn't serve the public at all. It gives us half truths and stirs up controversy that does not help us solve problems. In fact it creates problems. This kind of journalism serves the corporate media, whose motivation is profit, not truth. It creates controversy and spectacle that they can use to draw our attention and while we're there, try to sell us something. Not that selling something in and of itself is bad. We have ads here. But when it comes at the expense of truth and when spectacle is disguised as news in order to do so, it is a corruption of the purpose of the media.
Scandal does. Plus, a 5 second sound-bite is easier to put on air than 5 minutes of a sermon.
by skrekk on Wed Mar 26, 2008 at 05:40:23 PM PDT
I think corporate media is a more appropriate name for the MSM precisely for those reasons. It's a more accurate reflection of their real purpose and the reason they often fail to serve the public good they purport to serve.
-Fight the powers.